From Kama to Lana Sutra, by Erik Ravelo

A simultaneous event in three Benetton concept stores: Istanbul, Milan and Munich, worldwide via Web.

The emotions each colour gives, the cosiness of wool, a warm embrace: these are all feelings that unite the human kind and are expressed in a new art form in line with its time. The Lana Sutra is a series of 15 installations conceived as a homage to love and dedicated to the desire for an equal and sharing society. 

The series of 15 art pieces, created by the young Cuban artist, Erik Ravelo of "Fabrica", will be on display for a week in three Benetton stores. 

These will convert into art galleries, highlighting, once again the traditional affinity between Benetton and the world of artistic expression.

It is humanly natural to think of things and forces that separate us from each other. Language, culture, place, values and tradition; they all create a separation which we call differences or diversity. Erik Ravelo is a Cuban artist at Fabrica who has viewed those differences as the palette to break down and dissolve those differences. In his latest work, Lana Sutra, with United Colors of Benetton, his experiences concerning diversity shaped and unified the convergence on diversity, love.  Lana Sutra is a series of 15 installations conceived as a homage to love dedicated to the desire for an equal and sharing society. Derived from 'Lana', Italian and Spanish for wool and 'sutra', which means a thread which unites, this concept begins to unfold very natural and compelling visuals. Ravelo utilizes real models to articulate the different positions of love using plaster to capture the forms. Each installation is composed of two plaster sculptures: two bodies embracing covered in wool threads in various colors. Provocatively and artistically, Erik Ravelo decides to show us the two points where the entities meet where the colours would merge into one another. The intersection of differences creates one shared point, new colour, binding emotion and moment. This is yet another way to symbolize how love can cancel differences and bind humanity as one.

Reference: Lanasutra, by Erik Ravelo.

The dude is outstanding!