It was five years ago that Evian launched their dancing babies on rollerskates. It was an awesome effort to resonate their bottled water with energy and delight.
Then, there was Baby & Me last year, another brilliant, decidedly delightful effort.
And of course the now-obligatory, behind-the-scenes, making-of video. Which also went viral. It gives us curious sorts not just a voyeuristic look, but also a mini-film study.
Evian baby even gets it on with the Amazing Spider Man.
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