Nadir Khayat - known as RedOne - has the Midas Touch, as far as popular music is concerned. The Wall Street Journal positioned him, in this Lee Hawkins interview, as a hitmaker. Indeed, he is, with top songs on Billboard as both a producer and a songwriter. But the fact that he has won two Grammy Awards, out of eight nominations, is testament to his talent. He emphasizes that he's a musician, for example, who doesn't work off simply a beat but a song, that starts with a guitar or piano, not a synthesizer.
But his talent notwithstanding, he knows that his work and his success are about the pop stars he works with. It's all about them, he points out. Give them the music that connects them to this generation and to a global audience.
Bollywood star Priyanka Chopra, for example, enlisted his talent to help widen her stardom in a major way.
Khayat was reluctant to accommodate when asked to listen to music by DJ Havana Brown. But when he learned that she could sing and perform, as well as DJ, he saw avenues for her talent.
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